I make bold, original and engaging theatre with people. All kinds of people.

From the Royal Shakespeare Company to the Common Lot – young and old, professional and amateur.

I use theatre skills to develop confidence, connect people and create great performance.

Based in Norwich, I work with theatre companies, community groups, schools, businesses and academics across East Anglia / the East of England as a producer, director, facilitator or performer.

Respond. Research. Realise.

My work has three strands:

  • Community projects – sourcing and staging stories specific to a locality that are made for, with and by people of the area
  • Professional production – bespoke performance commissions and small-scale, professional touring shows telling stories with local and national resonance to areas of low cultural engagement
  •  Training and facilitation  – using my performance and facilitation skills to work with organisations to develop team confidence and creativity.

“Simon’s passion for community theatre is enormous. His patience and skill in taking non-performers and turning them into well-drilled and confident actors, is extraordinary. Marshalling local people to tell the stories of their own communities and their own histories, he’s created shows of imagination, warmth and wit.”

Karl Minns

The Nimmo Twins

Anglia Square – A Love Story

Come and join me and the Common Lot for our new project, ‘Anglia Square: A Love Story’ as we investigate and celebrate the long history of the area at a time of imminent and radical change.

Throughout 2019 we are creating:

  • a citizen research group
  • a community choir and song writing team
  • schools exhibitions
  • a true stories live event
  • an open-air theatre production
  • a songbook
  • a souvenir publication

Community projects

Professional production

Training & facilitation


About me

As a theatre maker I have worked in prisons, drug rehabilitation centres and with people of all ages in the community. My work spans the Royal Shakespeare Company to the award-winning collaborative community project Come Yew In! I have also developed and performed my own one man shows and story evenings in numerous settings, including a perennially popular Macbeth One Man.

For 14 years I worked in substance misuse as an outreach worker and training manager; designing and delivering training across the charitable, commercial and public sectors. After working in volunteer coordination with an international college I moved into museum development. I am the architect and coordinator of SHARE Museums East, a ground-breaking regional development programme that is helping museums to share their skills, resources and experience to mutual and lasting benefit.

I am now taking the successful principles behind the success of SHARE into making theatre with, for and about local communities.

I aim to:

  • ensure the development of effective public engagement in the making of high quality theatre
  • provide participants and audience with creative experiences that increase individual and collective well-being and foster positive collaboration and co-operation with others
  • support cohesion and understanding in communities
  • expand the audience that experiences theatre – especially with people and places of low cultural engagement
  • create original work develop employment opportunities for writers and participatory artists working in the region
  • support the growth and development of businesses in the region.

I have been very impressed in the production values and artistic outcomes Simon achieves in working mostly with non-actors – supporting their activity through appropriate directing, mentoring and involving other professional practitioners to support the artistic aims of the projects.

Pasco-Q Kevlin

Director, Norwich Arts Centre

My approach

My approach is one of belief, inclusion and support. Without the need for great expense or experience together we find the heart and the skills to make bold, original, engaging theatre about the stories that matter to us most. My work stands on three tried and tested principles:

  1. Everyone must benefit
  2. Everyone has something to offer
  3. We have what we need; and if we don’t, we can find it.

I make original theatre that supports well-being and social cohesion. I believe theatre has a responsibility to challenge conventional routes of access, and to develop its audience by actively seeking out new spaces, telling stories that resonate with our common humanity and adopting a style that is immediate, positive and empowering.

Simon has produced some truly memorable performances for Norwich over the years. We always know we’re going to get quality work and really excellent community engagement.

Helen Selleck

Cultural Events Manager, Norwich City Council


Dr John Alban, former county archivist – working together on Imagined Land

Dr Jeannette Baxter – research lead on Come Yew In!; working on new projects for the future; co-director, New Routes, Old Roots: Literatures of Migration and Exile; co-director, Centre for Science Fiction and Fantasy; research convenor for English Literature, Anglia Ruskin University

Charlie Caine – musical theatre specialist

Mags Chalcraft – writer

The Common Lot – Norwich theatre collective

Duncan Joseph – theatre in education specialist

Karl Minns – writer and performer [Raining Diamonds, 1549] –

New Routes Integration – supporting integration of asylum seekers and refugees, partner for Come Yew In!

Giles Emery of Norvic Archaeology – working together on Imagined Land

Norfolk Archaeological Trust – lead partner on Imagined Land

Norwich Arts Centre – invaluable production support on 1549, Come Yew In! and Egg Café

Norwich City Council Events Department

Greg Powles – writer, performer, worked together on Blood on the Beach, Flintspiration, Lights Up

SyncNorwich – Norwich’s Tech and Startup Community. Promoting and enabling local tech business growth, making Norwich a truly thriving tech cluster in the UK.

Tin House – a Norwich-based community and participatory arts organisation engaging with groups and individuals

Writers Centre Norwich – Anguish, Imagined Land.



Nearly 3 years ago – when The Common Lot and I were having that brilliant year with the RSC on their Dream 2016 project (http://www.dream2016.org.uk/amateur-group/the-common-lot/ ) they asked us to fill out a little profile questionnaire for their website. What is...

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Good gatherings

It’s always great doing that first school assembly.  So many hours, weeks and months of planning and discussion to get to that point, and then, finally, we can tell the kids. In no time, I tell them, they are going to have their heads in a hole digging up the past and...

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Delicious problem

Casting is a delicious problem.  Back in 2013, after not making theatre for far too long, I remember the rush of joy, excitement, responsibility and anxiety from seeing 30 odd A4 faces of all those who auditioned for Boudicca: the Pantomime spread across the kitchen...

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Contact me

I am based in Norwich, Norfolk in the United Kingdom, but am always pleased to hear from anyone, anywhere. You can contact me using the form, email me direct or ring me – details below.

By telephone: 07896 781 574

By email: hello@simonfloyd.co.uk

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