IMG_5428I make theatre with people. All kinds of people.

From the Royal Shakespeare Company to the Common Lot  – young and old, professional and amateur, I use theatre skills to develop confidence, connect people and create great performance.

My approach is one of belief, inclusion and support.

Without the need for great expense or experience together we find the heart and the skills to make bold, original, engaging theatre about the stories that matter to us most.

From one-off workshops to supporting a project from its first conception. I can work with you as a producer, director, facilitator or performer.

My work stands on three tried and tested principles:

Everyone must benefit, Everyone has something to offer. We have what we need; and if we don’t, we can find it.

Get in touch to talk about how I can help you…

News and events

What’s going on.


I am delighted that Come Yew In! saw off some serous competition from much larger organisations to win EDP People's Choice Award for best large project. Come Yew In! reached over 3200 people, involved over 700 people in community and schools workshops and raised £3500...

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Imagined Land

The first phase of ‘Imagined Land’ has been a phenomenal success; a Heritage Lottery funded community project that we set up with the Norfolk Archaeological Trust. I managed the project. In 2017 it focussed on the important historical site of...

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Come yew in!

COME YEW IN! is a collaboration with local writers, participatory artists and amateur researchers, actors and crew that will produce a free, inclusive outdoor variety show to be staged around the city’s open spaces in the Summer of this year. It’s purpose is to help...

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Celebrating Norwich’s Medieval Past

In April I shall be working with HLF funded Flintspiration to develop “Margery’s Quest” – a family oriented live action trail that will follow the brilliant history of the anchoresses of the city, including appearances from Margery Kempe and Julian of Norwich. An...

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1549 receives ACE funding

I am delighted to announce that I have received a grant from the Arts Council to develop 1549 as a touring show, going to rural communities early next year. I will be working with the Voice Project to teach the songs to local people and involve them in the staging of...

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Enlightening director’s breakfasts, local performers earning their morning meal and lots of silly fun with diners. Thank you for the army of doers that helped us bring off a terrific two week for the Norfolk and Norwich Festival. We also returned with EGG Café Late as...

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Read the project blogs

Imagined land finale

My dad was a wise old bean.  He held that one of the things one should cultivate towards a happy life - is a feeling of gratitude.   I try to do this - in the days when I am staring at a blank screen trying to write -or the heating goes kaput just as the weather...

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Imagined Land – Ready for the big day….

So the big day is tomorrow. I haven't blogged in a while -things have been a little frantic! I have just got back from two busy days in the school, with the scouts and the final singing rehearsal with what has become a truly lovely community choir, and am now sitting...

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The big day approaches

So the big day is tomorrow. I haven't blogged in a while -things have been a little frantic! I have just got back from two busy days in the school, with the scouts and the final singing rehearsal with what has become a truly lovely community choir, and am now sitting...

read more


I have worked with people at all levels and in many different settings. Here are some of my more recent projects:

Raining Diamonds

Karl Minns

Karl Minns is one-half of the Nimmo Twins; the bald half. He also writes for TV and radio and is quite Normal for Norfolk.

I directed Karl in his first solo show Raining Diamonds which was a sell out at Norwich Playhouse December 2015.

You can find out more about Karl here.

Simon’s passion for community theatre is enormous. His patience and skill in taking non-performers and turning them into well-drilled and confident actors, is extraordinary. Marshalling local people to tell the stories of their own communities and their own histories, he’s created shows of imagination, warmth and wit. Simon saw the potential in me and encouraged me to become a performer. So now you know who to blame.

Karl Minns

The NImmo Twins

Egg Festival Café

Norfolk and Norwich Festival

A commission from Norwich Arts Centre to set up and run a pop – up performance café for the 2 weeks of the Norfolk and Norwich Festival, supporting local and national artists in an spontaneous atmosphere of jollity, jeopardy and high jinx. EGG is available for hire – we will theme fantastic food and great performance to any occasion. Contact me to find out more. ” an inspirational, funny and yummy start to the morning.” – Caroline Jarrold, valued customer at her Director’s Breakfast

I have been very impressed in the production values and artistic outcomes Simon achieves in working mostly with non-actors – supporting their activity through appropriate directing, mentoring and involving other professional practitioners to support the artistic aims of the projects.

Pasco Q Kevlin

Norwich Arts Centre - Director

Lights Up!

Sheringham Little Theatre

A commission for Sheringham Carnival. Using the talents and enthusiasms of local people I produced and directed a local variety performance and charity auction, raising over £6000 for the Christmas lights appeal. Featuring stand up comedy, dance, magic, music and sketch the sell out show included contributions from the Sheringham Lifeboat Crew, the local postman and many others. The Lights Up crew now have the confidence and energy to plan another show in the autumn.

Many of us had never been on stage before. Simon gave us the belief and confidence to put together a terrific show that really lit up the town.. Now we can’t get enough…

Paul Starling

Sheringham Carnival Committee

The Common Lot

common lot

The Common Lot is a highly regarded, proudly amateur community theatre collective based in Norwich, making shows for, with and about local people. I set up the company in 2013, it has grown and today thrives working on all kinds of projects from large outdoor shows, street theatre, open access theatre workshops and small indoor pieces.

The Common Lot are a group with a terrific work ethic and lovely team spirit.
There’s a detail and confidence in their work that really impressed us…

Erica Whyman
Deputy Artistic Director, Royal Shakespeare Company.

Midsummer Nights Dream

The Royal Shakespeare Company

Working as a co-director with the Royal Shakespeare Company on “Dream 16: A Play For The Nation” – a ground breaking collaboration with amateur companies from around the country. Find out more about The Common Lot here. We are on Facebook here, join us.

Working with Simon and the RSC on this show has given me huge confidence in myself. It’s the opportunity of a lifetime…


Snout the Tinker in Dream 2016

it is the marvellous performances from the members of The Common Lot that really steal the show …brilliantly delivered …full credit to Simon Floyd’s directing from this end… a flawless first night performance.

Outline magazine

Theatre reviewer

1549 - kett's rebellion1549 – The story of Kett’s Rebellion

The Common Lot

A large scale free outdoor theatre show with and for the people of Norwich telling the story of one of the most significant episodes in the city’s history. Working with a crew of 50 local actors and crew as producer, writer and director.

Find out more about 1549 and the Common Lot here.

We are on Facebook here, join us.

I have never done anything like this before, but I am already loving the process. I know we are all going to make a great show for Norwich…


1549 Cast member

Boudicca-NEW-WEB1Boudicca – The Pantomime

The Common Lot – Norwich Arts Centre, January 2014.

A totally original sell-out alternative panto for Norwich, inspired by the history of the rampaging Iceni queen. Working as writer, producer and director. Staged at Norwich Arts Centre January 2014.

Find out more about 1549 and the Common Lot here.

We are on Facebook here, join us.


What a show! Spectacular, original, hilarious and quite brilliantly pulled together by the terrific rabble that is the Common Lot

Eastern Daily Press

Theatre reviewer

me recording mndWorkshops

The Common Lot

A series of weekly performance workshops with various practicioners. The workshops are a place to try new things, meet new people and enjoy the “Welcome all, have a go” spirit of the Common Lot. Enabling people from all walks of life to get a flavour of drama, acting and theatre and explore the joy of playing and performing together.


“I have got so much from these workshops. Thank you for your energy, generosity and belief in us.”


Workshop Participant

Other projects


Touring show

Macbeth One Man. A dynamic solo retelling of Shakespeare’s darkest tale that has impressed everywhere. Suitable for both school and adult audiences”

 They were not only enthralled by the story but also by your ability to keep them on the edge of their seats for over an hour.

Debbie Ridgeon

It was very real. I saw it all and he had nothing but a chair… I just thought it was so clever. Physical story-telling theatre at it’s very best.

Year 11.

Blood on the Beach

For Museums at Night in Cromer

A commission form the RNLI Henry Blogg museum and Cromer Museums for Museums at Night in May.

Producing and directing a locally themed promenade murder mystery evening for the people of Cromer.

Quote: Just an email to say how incredibly impressed I was with Blood on the Beach. My partner and I had a fabulous time! Thank you so much for putting together such a wonderful event that had such a wide appeal.

Laura Crossley

North Norfolk Stories Project manager

Maketh the Man


Using story and performance to reflect, discuss, laugh and create together around the theme of what it means to ‘be a man’ in today’s world. Over 3 days of workshops we made a piece of theatre with eight men that both challenged and entertained the invited audience, developing the confidence of its participants as only theatre can.

It was probably one of the best experiences of my life – that sense of being on stage together – of being more than myself. I found confidence and expression …


Participant in the project

Bring Me Sunshine

Stuff and Things

Working as theatre facilitator and performer. Bring Me Sunshine explored what can happen when audience and performer meet in a celebration of what it means to simply say YES! Developed with Norfolk & Norwich Festival, Norwich Arts Centre, and SeaChange Arts – Bring Me Sunshine is a combination of promenade performance, flashmob performance, dance, and portable soundscape technology. Find out more about Stuff and Things’ Work here.

Simon was a very valuable member of the core team for our ‘Bring me Sunshine’ project. His workshops were finely tuned to quickly develop confidence and interpersonal skills – vital for street theatre practitioners.

Nick Warburton

Stuff and Things

The Voice Project

Singing project

The Voice Project is a brilliant open access singing project offering a whole range of creative ways to use your voice. For the last five years Simon has worked as a lead performer and head usher.

Simon has been a  valued key player in The Voice Project’s promenade performances and as MC/Chief usher has made a brilliant contribution to our projects, guiding audiences, setting scenes, as well as performing alongside the choir, providing a bridge between the spoken and the sung text. Simon is a fantastically supportive colleague and a very safe, professional pair of hands in unpredictable performance situations. We really enjoy working with him.

The Voice Project

Sian Croose

‘Physical Jerks’ & ‘Ghoulish Ushers’

for Sport Relief and the Halloween Parade

Commissions from Norwich City Council events team to train and develop volunteers to provide on street improvisation and entertainment with the crowds .

Simon has produced some truly memorable performances for Norwich over the years. We always know we’re going to get quality work and really excellent community engagement.

Helen Selleck

Norwich City Council Cultural Events Manager

Bio & testimonials

As a theatre maker I have worked in prisons, drug rehabilitation centres and with people of all ages in the community.

I have also developed and performed my own one man shows and story evenings in numerous settings, including a perennially popular Macbeth One Man

For 14 years I worked in substance misuse as an outreach worker and training manager; designing and delivering training across the charitable, commercial and public sectors. After working in volunteer coordination with an international college I moved into museum development. I am the architect and coordinator of SHARE Museums East, a ground-breaking regional development programme that is helping museums to share their skills, resources and experience to mutual and lasting benefit”

I am now taking the successful principles behind the success of SHARE into making theatre with, for and about local communities.

You just go to show that with a bit of friendly encouragement it is possible to get a bunch of criminals to do something worthwhile and positive – so again from the lads, thanks.

Dean, inmate at HMP Wayland

Oliver: Updated, a devised show

Simon took it from an idea into a brilliantly innovative, fully functioning operation in no time. He is a creative force of nature.

Penny McVeigh

Former CEO, NORCAS Drug and Alcohol Services

Simon has the enviable characteristic of being able to generate enthusiasm and commitment in others through his own energetic example and vision. He is committed to helping people develop to be the best they can, and inspires people to be brave and ambitious.

Vanessa Trevelyan

Former head of Norfolk Museums

The key to navigating today’s uncertain business environment is creativity. There is no better way than making theatre to develop trust, confidence and our ability to work together. Together we discover our mutual interests, assets and connection; determine the direction we want to take: design a way to make it happen, using what we have around us, and do it!

Contact form

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Contact me

I am based in Norwich, Norfolk in the United Kingdom. But am always pleased to hear from anyone, anywhere. You can contact me using the form or you can email me direct or ring me on the details below.

By telephone: 07896 781 574

By email:


Thanks to Les at Wireloose pix for some of the images in this site. Thanks also to Nick Stone at Starfish for the portrait image and Crude Apache, Karl Minns, and The Common Lot for the use of some images.